📺 CPM Calculator (Cost Per Mille)
CPM measures the cost of 1,000 ad impressions, a standard metric for comparing display and video advertising costs.
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What is CPM?
CPM (Cost Per Mille, from the Latin for ‘thousand’) is a standard advertising metric representing the cost of 1,000 ad impressions. It’s widely used to compare pricing across display, video, and social advertising campaigns.
How this calculator works
Enter your total ad spend and the total number of impressions the campaign received. The calculator divides spend by impressions and multiplies by 1,000 to find your CPM.
This is a general marketing analytics tool for planning and reporting purposes.
Last reviewed August 2026