💸 ROAS Calculator
Calculate your Return on Ad Spend (ROAS) — how much revenue you generate for every dollar spent on advertising.
$
$
What is ROAS?
Return on Ad Spend (ROAS) measures how much revenue is generated for every dollar spent on advertising, making it one of the most direct measures of ad campaign profitability.
The formula
ROAS = Revenue from Ads / Ad Spend. A ROAS of 4 (or 400%) means $4 of revenue was generated for every $1 spent. Note that ROAS looks at revenue, not profit — it doesn’t account for product cost, so a high ROAS doesn’t automatically mean a highly profitable campaign.
This calculator is for general marketing planning and education.
Last reviewed August 2026