🖱️ CTR Calculator (Click-Through Rate)
Click-through rate (CTR) shows what share of people who saw your ad or link actually clicked it. Calculate yours below.
1
clicks
2
impressions
What is CTR?
Click-through rate (CTR) is the percentage of people who saw an ad, email, or link (impressions) and clicked on it. It’s one of the most common metrics for measuring the effectiveness of digital marketing content.
How this calculator works
Enter your total clicks and total impressions. The calculator divides clicks by impressions and multiplies by 100 to find your CTR percentage.
This is a general marketing analytics tool for planning and reporting purposes.
Last reviewed August 2026