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Conversion Rate Calculator
Find out what percentage of your visitors, leads, or prospects turn into actual conversions.
What is conversion rate?
Conversion rate measures the percentage of visitors, leads, or prospects who complete a desired action — making a purchase, signing up, filling out a form, or any other defined goal.
How this calculator works
Enter the total number of visitors or leads and the total number of conversions from that group. The calculator divides conversions by total visitors and multiplies by 100 to give the conversion rate as a percentage.
Tracking conversion rate consistently over the same funnel and time period makes it easier to spot trends and measure the impact of changes to a website, campaign, or sales process.
Last reviewed August 2026